Fluff, clickbait and undue opinions.
These among a mountain of other reasons drive me near insanity and Google walks me the rest of the way there.
This is definitely more of a “vitamin” than a “painkiller” idea, but the best part about these is that there is usually buy intent with these searches.
But for now, for more specific sources, people rely on the websites in the search results.
SEO blogs are full of fluff and noise and no longer provide value for users.
Chat directories are the future of online content.
Social media and forums are evolving to default search.
The “SEO” Blog Problem
Most blogs are designed to fit into Google’s algorithm, and much like other platforms, the content is platform specific.
We all know SEO Bloggers. Affiliate Marketers, Domain Pickers, Product Flippers and the dreaded Ad Spammers.
There’s nothing wrong with doing these things. They’re actually very important to get traffic and increase returns.
The problem with this becomes the fluff that it creates, which doesn’t help much.
I end up looking through different blogs and articles to find the right fluffy piece that has the right section with the comparison, recommendations, options, choices, prices or whatever specific piece of information I was looking for.
Some knowledge workers have workflows for these things, but the amount of friction involved calls for better solutions.
Chat Directories Are The Future
Chat directories are online platforms that allow users to access and interact with different types of data and information through chat interfaces.
Some examples include Bing Chat, Google Bard, Microsoft CoPilot, ChatSpot and ChatGPT Plugins.
With these you get more personalized and relevant information without having to browse through multiple websites or deal with ads.
Imagine a internet you can talk to. You could find businesses and events better.
Talk to your favourite magazines, news sources about the articles, then save or share with other users who share your interests.
The Rise of Social Search & Forums
Social media and forum based search lets you use social platforms and online forums to find and access data.
While it has some drawbacks, it has many benefits, such as community feedback, easy comparison and ranking.
It also has the added benefits of lower fluff and concise information, because I’m definitely gonna swipe by if you start your video or post with long winded definitions and an entire biography before the content.
Discord, Slack, Reddit and Circle are a few of many micro-community platforms that are soaring in popularity.
People are leveraging forums and social media more than traditional search engines, to find and share information. Keeping each other updated on community matters and current events.
The internet is no longer a static place to find your news, funny videos, memes and research papers.
The benefits of chat over search are obvious for a lot of what we consume. The advantages of social search and forums are massive and will continue to evolve.
More people will see the advantages of these tools and platforms, and that might mark the end for the “SEO” blog.